Tuesday, May 31, 2011

A Chance Poll Encounter

I found a nifty poll today via Goodreads. I was updating my status to indicate that I had moved to the next book in the Memory, Sorrow, and Thorn series by Tad Williams when the status update for a friend taking the poll came through. I'll embed it below; I believe this should work:

Interesting that for a vast majority of readers, the publisher doesn't matter all that much (only 1% indicate it as a buying criteria). This isn't to say a publisher doesn't add value. It does, however, indicate that as social networking and computers allow authors to produce their own quality works as well as market them (and brick and mortar stores account for fewer sales), publishers will have to re-evaluate what they can offer... or simply improve royalty rates to make offloading that work more attractive. I don't think authors are unwilling to pay for their services, just that the cost/benefit ratio isn't all that enticing right now. It'll come around - it has to - but until it does, this is a golden opportunity for mouse-slinging, wordsmithing upstarts like myself.


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